RAISING FUNDS  ·  SUPPORTING MISSIONS  ·  CHANGING LIVES
A veteran-founded fundraising force

Fundraising that makes an impact.

Churches and community organizations are called to change lives — not to spend their days chasing dollars. Project 22 puts boots on the ground, builds the fundraiser, and hands the proceeds to the missions doing the work.

See How It Works Why "22"?
100%Water donated by local grocers
4Stations per game day
1,000sCharity ducks per season
3Missions currently funded
Our Mission

We do the fundraising, so missions can do the work.

Every ministry leader knows the tension: the mission is urgent, but the money is slow. Volunteers are stretched thin. Grant cycles crawl. Bake sales barely cover the flour.

Project 22 exists to carry that weight. We design and run high-velocity community fundraisers — game-day water stations, charity duck drives, seed sponsorships, and a digital giving engine — then split the proceeds with the church and community organizations we serve.

  • We bring the logistics, sourcing, permits, and time.
  • Partners bring their community and their calling.
  • Local sponsors and donated inventory keep overhead near zero.
Explore the Model
Volunteers at a Project 22 water station handing out bottled water and charity ducks on game day
Why the number 22

A name born from a statistic we refuse to accept.

In 2012, a U.S. Department of Veterans Affairs study reported that an estimated 22 veterans die by suicide every day. That number sparked a nationwide movement — and it gave our founder, U.S. Navy veteran Michael "Legend" Lyter, the name for this organization.

Project 22 is our answer: build funding engines strong enough to sustain the ministries, recovery programs, and community lifelines that catch people — veterans and neighbors alike — before they fall through the cracks.

Read Legend's Story
The Playbook

One game day. Three ways to give. Zero wasted overhead.

1

The $5 Bundle

Two ice-cold bottles of donated water plus three custom charity ducks, offered at four high-traffic stations on partner church properties near the stadium — every bundle enters fans in a rivalry raffle.

2

Charity Parking

Partner churches fold the bundle straight into their game-day parking ticket. Hundreds of bundles sell automatically before kickoff — and host churches are honored for opening their land.

3

The Digital Duck

Every duck carries a QR code linking to our partners' stories and one simple ask: $1 for the whole year. Tens of thousands of ducks become tiny billboards for the mission.

See the Full Model
Currently Raising For

Three missions. One community. Real lives changed.

Ruskin, FL

Mary & Martha House

A sanctuary of safety and support for women and children escaping domestic violence and homelessness — sheltering families in South Hillsborough for over 40 years.

Learn more →
Lithia, FL

Appointed Church

A non-denominational church family chosen and appointed to bear fruit — serving its community through worship, student ministry, home groups, and outreach events.

Learn more →
Gibsonton, FL

Know Us By Our Love

Bikers, believers, and bridge-builders walking the Freedom Road with men coming out of incarceration, addiction, and homelessness — with counseling, sober living, and hope.

Learn more →
Get In The Water

Your mission deserves a full tank.

Whether you lead a ministry that needs funding, own a business that could seed a fundraiser, or just want to volunteer on game day — there's a place for you at the station.

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